Media Stream producer/director John Heaney created a video for the Albany Chapter of the American Heart Association. The video brought attention to the Albany Chapter’s efforts to bring life saving automated external defibrillators or AEDs to places where people gather. The video tells the story of Jim King who suffered a heart attack while playing basketball with friends at a local gym. The AED training the facilities maintenance personnel received from the American Heart Association saved Jim’s life.

Getting your organization’s message across to the people you need to reach is a major priority. Studies show that you have a better chance of communicating your message when it is delivered using a medium like video. Having a video on your website is one of the best ways to deliver important information about your organization. If properly designed it will motivate people to get behind your cause. Having a video on your website will give you added credibility and visibility in today’s digital universe. It’s a well known that video content will also increase your SEO ranking on the internet. The same professionally produced video can also be repurposed for additional uses and linked to social media sites furthering your organization’s reach across the internet. Media Stream specializes in not for profit fundraising video projects. On every video project Media Stream will work with you throughout the digital video production process to ensure that all your marketing goals are met.