Saint Francis Cancer Center – I’m Living Proof
Saint Francis Cancer Center – I’m Living Proof
Commercial Video Production
Media Stream produced the “I’m Living Proof” commercial for the Saint Francis Hospital Cancer Center in Poughkeepsie, New York.
The commercial used the experiences of cancer patients to communicate the quality of care available at the Cancer Center through authentic, patient-centered storytelling. The production was designed to connect with patients and families by allowing people who had experienced cancer treatment to share their stories.
Client: Saint Francis Hospital Cancer Center
Industry: Healthcare / Cancer Care
Location: Poughkeepsie, New York
Objective: Patient Awareness & Healthcare Marketing
Services: Patient Interviews, Videography, Editing, Graphics & Post-Production
The Challenge
Cancer care is an intensely personal healthcare experience. Saint Francis Hospital needed a way to communicate the capabilities of its Cancer Center while creating a message that would connect emotionally with patients and their families.
Rather than relying solely on traditional healthcare advertising, the commercial needed to put real patient experiences at the center of the message.
The Video Solution
Media Stream developed a patient-centered approach that allowed cancer patients to share their experiences and communicate that they are living proof of the success of the Saint Francis Cancer Center.
The production combined patient interviews with supporting footage, professional editing and graphics to create an authentic healthcare message built around the campaign theme, “I’m Living Proof.”
By focusing on patients rather than simply describing hospital services, the video gave viewers a personal perspective on cancer treatment and care.
The Result
The “I’m Living Proof” commercial provided Saint Francis Hospital with a powerful patient-focused message for promoting its Cancer Center and connecting with patients and families in the Hudson Valley.
The commercial was also recognized with a Gold Aster Award, honoring excellence in healthcare marketing and advertising.
The project demonstrates how authentic patient stories can help healthcare organizations communicate complex services through the voices and experiences of the people they serve.
Healthcare Video Production
Media Stream produces healthcare videos, patient stories, physician profiles, recruitment videos and healthcare marketing content for hospitals and medical organizations throughout New York.
From patient interviews and hospital videography through editing, graphics and final delivery, Media Stream creates professional healthcare video content that communicates expertise while keeping patients and their experiences at the center of the story.