Phelps Orthopedics – Award-Winning TV Commercial

Healthcare Commercial Production for Phelps Hospital Northwell Health

Media Stream produced an ADDY Award-winning television commercial for the Orthopedic Center at Phelps Hospital, part of Northwell Health, one of the largest healthcare systems serving New York.

The commercial featured Francisco Martin, Captain of the U.S. Olympic Fencing Team. After undergoing successful hip replacement surgery at Phelps, Francisco was able to return to the sport he loves. His experience provided the foundation for an authentic patient story demonstrating the impact expert orthopedic care can have on a person’s quality of life.

Client: Phelps Hospital / Northwell Health
Industry: Healthcare / Orthopedics
Location: Westchester County, New York
Objective: Healthcare Marketing & Patient Awareness
Services: Patient Interview, Videography, Commercial Production, Editing, Graphics & Post-Production

The Challenge

Orthopedic care can dramatically affect a patient’s mobility, independence and ability to return to the activities that are important to them.

Phelps Hospital wanted to communicate the capabilities of its Orthopedic Center through a story that would connect with viewers personally rather than relying solely on traditional descriptions of medical services.

The Video Solution

Media Stream centered the commercial around Francisco Martin and his experience following hip replacement surgery at Phelps.

As Captain of the U.S. Olympic Fencing Team, Francisco provided a compelling example of a patient returning to a physically demanding activity following orthopedic treatment.

The commercial combined his personal story with professional healthcare videography, editing and graphics to communicate the capabilities of the Orthopedic Center through the experience of an actual patient.

The Result

The completed commercial gave Phelps Hospital a patient-centered healthcare marketing message built around recovery, mobility and returning to the activities that matter.

The production was recognized with an ADDY Award, honoring the creativity and effectiveness of the commercial.

The project demonstrates how authentic patient stories can help hospitals and healthcare organizations communicate medical expertise in a way that is personal, relatable and memorable.

Media Stream has produced other healthcare projects for Phelps Hospital including one on Patient Care and another for the Phelps Cancer Center

Media Stream produces professional television and digital commercials for healthcare organizations, businesses and nonprofits throughout New York.

From concept development and patient interviews through production, editing, graphics and final delivery, Media Stream creates commercials for broadcast, streaming and digital platforms designed to communicate a clear and compelling message.

Phelps Orthopedics – Award-Winning TV Commercial