NYSDOH Teen Mental Health – Social Media Video Campaign
NYSDOH Teen Mental Health – Social Media Video Campaign
Public Health Video Production for the New York State Department of Health
Media Stream produced a teen mental health awareness campaign for the New York State Department of Health designed to reach young people across New York State. The video campaign addressed adolescent mental health through messaging created specifically for social media and streaming audiences.
Client: New York State Department of Health
Industry: Government / Public Health
Location: New York State
Objective: Teen mental health awareness
Platforms: Social Media / Over-the-Top Video
Services: Video production, videography, editing and post-production
The Challenge
The New York State Department of Health needed to communicate an important mental health message to teenagers across New York State. The campaign had to address a serious subject in a way that would connect with younger audiences while working effectively across social media and streaming platforms.
The Video Solution
Media Stream produced video content designed for the platforms where younger audiences increasingly consume information. The campaign was distributed across social media platforms including Facebook, Instagram and TikTok, along with Over-the-Top streaming video.
The production combined professional storytelling and concise campaign messaging to communicate the importance of teen mental health while reaching audiences across multiple digital platforms.
The Result
The campaign generated 19.7 million social media impressions and an additional 4.4 million Over-the-Top video impressions, delivering more than 24 million combined impressions.
The campaign demonstrates how professionally produced video can extend a public-awareness message across social media and streaming platforms while reaching large, targeted audiences.
