Military Wellness Center – Veteran Healthcare Video
Military Wellness Center – Veteran Healthcare Video
Healthcare Video Production for Saint Francis Hospital in Poughkeepsie, NY
Media Stream produced an award-winning film for Saint Francis Hospital in Poughkeepsie, New York, to announce the opening of its Military Wellness Center for returning veterans experiencing Post Traumatic Stress Disorder (PTSD).
The production used dramatic storytelling to communicate a difficult and deeply personal subject while introducing veterans, their families and the community to an important healthcare resource.
Client: Saint Francis Hospital
Industry: Healthcare
Location: Poughkeepsie, New York
Objective: Introduce the Military Wellness Center and raise awareness of services for returning veterans
Services: Concept development, dramatic reenactment, videography, editing and post-production
The Challenge
Post Traumatic Stress Disorder can be difficult to communicate through traditional institutional messaging. Saint Francis Hospital needed a video that could introduce its new Military Wellness Center while conveying the challenges faced by military personnel returning home from combat.
The story needed to approach the subject with sensitivity while creating an emotional connection with viewers.
The Video Solution
Media Stream developed a film that incorporated dramatic reenactment to help audiences understand the experiences of veterans dealing with PTSD.
Rather than relying solely on an informational presentation, the production used visual storytelling to put a human face on the issue and establish the purpose of the new Military Wellness Center.
The combination of storytelling, professional production and post-production helped Saint Francis Hospital communicate a complex healthcare subject in a compelling and accessible way.
The Result
The completed film provided Saint Francis Hospital with a powerful communications tool for announcing the Military Wellness Center and explaining its mission to veterans, their families and the broader community. The production was also recognized with an Aster Award for its creative execution and storytelling in healthcare.
Healthcare and Mission-Driven Video Production
Healthcare and nonprofit organizations often need to communicate subjects that are complex, emotional or highly personal. Video allows those organizations to combine real-world issues, human stories and professional visual storytelling in a way that audiences can understand and remember.
Media Stream produces healthcare, nonprofit and mission-driven video throughout Albany, Upstate New York, the Hudson Valley and the Northeast.
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