Howe Caverns – TV Commercial & Tourism Video Productions
Howe Caverns – TV Commercial & Tourism Video Productions
Commercial Video Production for an Upstate New York Tourism Destination
Media Stream partnered with Smith & Jones Advertising to produce a series of videos for Howe Caverns, one of Upstate New York’s best-known tourism destinations.
The work included a 30-second commercial for television and movie theaters, a pre-tour video designed for Howe Caverns visitors, and a longer historical video exploring the story of the attraction.
Client: Howe Caverns
Industry: Tourism / Attractions / Hospitality
Location: Schoharie County, New York
Objective: Tourism Marketing & Visitor Education
Services: Concept Development, Interviews, Videography, Editing, Graphics & Post-Production
The Challenge
Howe Caverns offers visitors a unique underground experience that takes place hundreds of feet below the surface. The challenge was to capture the scale, atmosphere and excitement of the attraction while creating video content that could serve several different purposes.
The commercial needed to generate excitement and attract visitors, while the pre-tour and historical videos needed to provide guests with useful information and a deeper understanding of Howe Caverns and its history.
The Video Solution
Media Stream worked with Smith & Jones Advertising to create a 30-second commercial showcasing the distinctive Howe Caverns experience.
The commercial was produced for television and theatrical presentation, using dramatic imagery of the underground caverns, rock formations and subterranean environment to give audiences a sense of the adventure.
Media Stream also produced a pre-tour video that provided visitors with information about the tour and the history of Howe Caverns. The relationship later expanded to include a longer historical video documenting the story of the popular Upstate New York attraction.
The Result
The commercial provided Howe Caverns with a professional advertising piece designed to attract visitors through television and theatrical advertising.
The additional pre-tour and historical productions extended the value of video beyond advertising by helping Howe Caverns educate and engage visitors as part of the attraction itself.
Together, the projects demonstrate how Media Stream can develop multiple types of video content for a tourism destination—from advertising that attracts visitors to informational and historical storytelling that enhances the visitor experience.
Commercial & Tourism Video Production
Media Stream produces television commercials, tourism videos and branded content for businesses, destinations and organizations throughout Albany and Upstate New York.
From concept development and location production through editing, graphics and final delivery, Media Stream creates professional video content for broadcast, streaming, digital advertising and on-site presentation.