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Since the dawn of time, people have used the power of images to communicate messages. In the beginning, daily life was communicated on a cave wall. Today, technology allows us to communicate like never before. However, we still need to properly deliver the message to the people we need to reach. Media Stream believes that although technology makes it easy for us to deliver our message, we still need to rely on proven strategies to ensure that we succeed.
The first phase of your production is known as pre-production. In many ways this is the most important part of the process, because everything flows from what is created in this step. Discovering what you need to say and who you need to say it to is the main focus in this phase of the production. Your core message is defined and creative strategies are set in motion to create your video message and its delivery. Through pre-production we will identify your audience, decide upon a budget, create a script and then schedule your shoot. All the details involved in your production are worked out in advance to ensure that the creative strategies we create are met.
The second phase is production. The sky's the limit when it comes to production and it really depends on how far you want to go in producing your message. It's here that we'll shoot all the footage that ends up in your video. Interviews, product demonstrations and testimonials will be shot in this phase. We can shoot at your company's location, on-location somewhere else, or in a production studio, if necessary. We can use people that you provide or we can hire actors and spokespeople to help deliver your message. As you might imagine, all of these things impact your budget and should be decided upon in the pre-production phase. Keep in mind that big budgets don't always translate into successful video strategies - big ideas do.
After the shooting is completed, the final phase of your production takes place. This is known as the post-production phase. It's here that the elements in your message are assembled and mixed through the editing process. Company Logos, computer animations, graphic treatments, voiceovers and original music are edited with your video footage, which completes the process. We can either work with any existing elements you have or create new ones as needed. After everything is edited, we can encode your video message for use on your website or post it as a downloadable link for e-mail distribution. We can also distribute your video content via your company's intranet or duplicate it for CD, DVD and/or videotape distribution. Media Stream Inc., 20 Drawbridge Drive, Albany, N.Y. 12203 (518)265-5947 media-stream@nycap.rr.com |